OPENING ADDRESS BY MR LIM HNG
KIANG, MINISTER FOR TRADE & INDUSTRY AT THE
INTERNATIONAL ENTERPRISE FORUM
2007, ON 10 JULY 2007,
0910 HRS
Distinguished guests,
Ladies and
Gentlemen,
Good
morning.
It gives me
great pleasure to be here with you for the opening of International
Enterprise Forum
2007.
Steering Ahead for Global
Growth
The theme for this year’s forum, ‘Steering Ahead for
Global Growth’, reflects our confidence in global market
opportunities. Last year, the world economy expanded by
5.4%1 while global trade volumes grew at 9.2%2. Many key
economies are expected to perform well this year. The ASEAN region
is pegged to grow at 5.5%; China
at 10%, and India at 8.4%3.Russia,
Latin America and the
Middle East are expecting brisk
growth4. There is also good promise for the more mature markets
of EU, Japan and the
US5.
Singapore
is well-positioned to capture these global
opportunities.
Singapore-based companies have built up a strong
international presence over the years. This can be seen by our
growth in trade and overseas direct investments, key components of
our external economy.
Over the last decade,
the value of Singapore’s external
trade doubled to reach S$810 billion in 2006. Last year, total
trade grew by 13%, and we were the fifth largest exporter in
Asia.
Singapore-based
companies have also been steadily increasing their investments
overseas. Outward direct investment
stock increased almost four times from S$56 billion to S$196
billion over the last decade, growing by an average 13.4% per
year. While Singapore
investors have traditionally invested in ASEAN and
the wider Asia
region, they are beginning to look further afield
in emerging markets such as the Middle
East and
Russia.
We are also
continuing our efforts to expand Singapore’s economic
space overseas, with our network of Free Trade Agreements, or FTAs.
Last year, over S$470 million of FTA tariff savings was achieved.
FTA negotiations with China
and the Middle
East were launched.We
also stepped up our FTA outreach efforts. Ultimately, FTAs
translate into more trade and investment opportunities for
Singapore-based companies.
Challenges of
internationalisation
Increasingly,
internationalisation will become a crucial part of enterprises’
growth strategies. Companies typically have to overcome three key
market challenges to succeed overseas. These are: differentiating
from competition, establishing market linkages, and developing
market knowledge and expertise. These issues are especially
pressing for SMEs, due to their limited resources and less
experience in venturing overseas. Let me elaborate on these
challenges.
Differentiating from Overseas
Competition
First, differentiating from overseas competition. In the
face of increasing global competition, Singapore companies need
to present compelling value propositions to gain mindshare and
sustain growth.
One way
that Singapore
companies can create a competitive advantage is by
offering one-stop, integrated solutions. IE Singapore’s
International Partners, or iPartners Programme, launched in
2003, encourages such collaboration. One of our most successful
alliances, the SingaporeBuilding
and Infrastructure Consortium, has clinched over
S$220 million worth of projects in the Middle
East since starting
out two years ago.
Formation of three new
consortiums supported under
iPartners
Today, I am glad
to announce the formation of three new iPartners consortia, which
are expected to generate S$88 million worth of overseas sales over
the next five years.
(a)
The Singapore Supply Chain Solutions
Consortium is led by Autoscan Technology Pte Ltd and also
comprises Maventree Technology Pte Ltd and GT&T Engineering. It
aims to secure supply chain e-solutions projects in
China,
Malaysia and
Thailand.
(b) The
Singapore Homefront Security Consortium comprises anchor
company PCS Security Pte Ltd, with partners Teleradio Engineering
Pte Ltd, Win Win Digital Security Pte Ltd and X-Bio Pte Ltd. It is
targeting vehicular and immigration related security projects
in China, the
Middle East and
India.
(c) The third
alliance is the Singapore eGovernment
Services Alliance, which will
offer a full range of IT services to Governments in the
Middle East. This alliance
is led by CrimsonLogic Pte Ltd, with members Ditium Technologies
Pte Ltd, Elixir Technology Pte Ltd, V3 Teletech Pte Ltd and RSTN
Consulting Pte Ltd.
With
the formation of these new alliances, we now have a total of 29
iPartners consortia comprising 150 companies. These consortia are
expected to generate over S$2.9 billion in overseas sales by 2011.
We encourage more companies
to consider forming strategic alliances as a competitive advantage
in securing overseas projects.
Establishing Market Linkages
The second
challenge that companies face when venturing overseas is
establishing effective market linkages. Operating in unfamiliar
environments, having reliable and competent local partners is
vital. The search for such partners, however, can be a long and
costly process. To facilitate market connections, the Government
provides supporting platforms such as business missions and the
BuySingapore portal.
Launched last
November, the BuySingapore online business
matching portal provides a listing of close to 100,000
Singapore-based companies. To date, BuySingapore has also attracted
more than 9,000 foreign leads.
Chinese version
of BuySingapore website to target China market
The website has
enjoyed good traffic, with its overseas visitors coming mainly
from China
and the US. To enhance the
global reach of the website to Chinese-speaking business
communities, IE Singapore will officially launch the Chinese
version of the BuySingapore website at this forum tomorrow.The aim
of this enhancement is to increase the number of overseas leads
generated through the portal.
Building up Market Knowledge and
Expertise
The third
challenge that companies face when venturing overseas is developing
market knowledge and expertise. These are critical factors at every
stage of a company’s expansion overseas, to ensure
its operations, as well as its products and service offerings are
in tune with market conditions. I am pleased to share two key
initiatives today – the International Business Fellowship Programme
and the iadvisory Portal.
S$10
million to train 2,000 individuals by 2010 in
key markets
The Asian
Business Fellowship Programme, or ABF, has been supporting the
development of market expertise in China,
India,
Vietnam and more
recently, the Middle
East. Since its
launch in 2001, this programme has trained over 900 executives from
100 organisations.
Moving forward,
IE Singapore is expanding the programme to support the development
of talents familiar with other emerging markets such as
Central Asia and
Russia. To better
reflect its geographical coverage, the ABF Programme will be
renamed ‘International Business Fellowship (IBF)
Programme’.At least S$10 million
will be set aside over the next four years to groom a pool
of 2,000 individuals with in-depth knowledge of doing business in
key emerging markets.
Expert advice at your fingertips with the launch of
iadvisory Portal
Another
source of market expertise that companies can tap on is external
advisory. One company that has benefited from such advisory is Loy
Kee Pte Ltd. Leveraging on the knowledge and market linkages of
consultancy firm Asiawide Franchise, Loy Kee has successfully
introduced their famous chicken rice to the Indonesian
market.
To increase
companies’ access to advisory services, I am happy to announce the launch
of the new iadvisory Portal. Through the portal, companies
will be able to connect directly to international experts, post
questions, and obtain advice for their overseas ventures.
With the
launch of the iadvisory Portal, companies can now tap on the
knowledge, networks and experience of over 120 iadvisors. IE
Singapore is also collaborating with established global companies
such as DHL, RSM International and Standard Chartered Bank to
provide the latest updates on tax, export regulations and financing
issues for specific
markets.
Conclusion
Going ahead,
companies must be quick to seize global opportunities. Through our
various initiatives, we seek to provide a conducive base for
enterprises to propel forward internationally. Ultimately, overseas
market success will be driven by enterprises’ strategies,
capabilities and
connections.
I wish all a
fruitful time at this forum, learning from our line-up of speakers,
and networking for potential partnerships. Thank
you.
[1]
IMF, World Economic Outlook, April 2007,
p2
[2]
IMF, World Economic Outlook, April 2007,
p2
[3]
IMF, World Economic Outlook, April 2007,
p2
[4]
IMF, World Economic Outlook, April
2007, p2.Russia and the former Soviet Union is expected to grow at 7%,
Latin America
at 4.9%, and
the Middle
East at
5.5%
[5]
IMF, World Economic Outlook, April 2007, p2, They are
growing at 2.5%, 2.8% and 2.3% respectively