Written reply to PQ on extension of TR76 e-commerce guidelines for social commerce transactions

Question:

Mr Melvin Yong Yik Chye: To ask the Deputy Prime Minister and Minister for Trade and Industry (a) whether the scope of the Technical Reference 76 (TR76) on Guidelines for electronic commerce transactions extend to social commerce transactions; and (b) if not, whether the Ministry plans to amend TR76 or create a new Technical Reference for social commerce transactions.

Written Answer by Deputy Prime Minister and Minister for Trade and Industry Gan Kim Yong

1.           The Technical Reference 76 on e-commerce transactions (TR 76) has been progressively enhanced to address emerging consumer protection concerns in e-commerce transactions. Most recently, it was updated in September 2025 to strengthen guidelines on enhancing consumer trust, promoting fair competition, and reinforcing anti-scam measures. For instance, the updated TR 76 provides further guidance for e-commerce players to ensure accurate product listings, tackle fake product reviews, and promote transparency in communications with merchants. 

2.           Social commerce transactions, which involve the purchase of products or services through social media platforms, have emerged as a growing mode of e-commerce. The TR 76 does not specifically cover social commerce activities currently. However, many of its recommended practices are applicable to social commerce transactions. These include ensuring transparency in product listings and presenting information in a clear, accurate and fair manner. In addition, the Singapore Code of Advertising Practice, administered by the Advertising Standards Authority of Singapore under the Consumers Association of Singapore, sets out guidelines on ethical advertising practices which social commerce content creators need to abide by. 

3.           The Government will continue to closely monitor developments in social commerce and work with relevant stakeholders to assess whether further guidance on social commerce transactions is necessary.