Written reply to PQ on benefits from Singapore serving as filming location for music videos of International Acts

Question

Ms Usha Chandradas: To ask the Deputy Prime Minister and Minister for Trade and Industry (a) what economic and non-economic benefits can Singapore expect to gain from serving as the filming location for the band Coldplay's music video for "Man In The Moon (2024)”, in partnership with the Singapore Tourism Board; and (b) whether there are any similar collaborations with international musical acts planned for the immediate future.

Written Answer by Deputy Prime Minister and Minister for Trade and Industry Gan Kim Yong

1. The Singapore Tourism Board (STB) partners with global artistes as part of its concerted marketing efforts to creatively showcase Singapore to a global audience and strengthen our position as a top-of-mind destination. For example, in 2022, STB worked with American singer-songwriter Billie Eilish to shoot her music video at Gardens by the Bay to showcase Singapore as a City in Nature.

2. We are heartened that STB’s partnership with Coldplay for its music video “Man in the Moon (2025)” was very well-received locally and globally. Within a week from launch, the music video and related social posts have garnered over 12 million views and close to half a million interactions across the social media platforms¹ of Coldplay, Warner Music and STB, garnering positive reactions online. The partnership also received positive coverage in both local and global publications. These enhance Singapore’s overall appeal as a vibrant destination, which in turn spurs tourism including international visitor arrivals and spend.

3. The partnership also created unique job opportunities and provided global exposure for locals. Over 100 local talents, from production crew to cast, were hired to work alongside Coldplay’s global production team. The opportunity to work with the global production team facilitates the transfer of valuable skills and supports the development of our local talent.

4. STB will continue to explore similar partnerships with global artistes to spotlight Singapore positively.

Note(s) to Question No(s) 24:

¹ Data from Warner Music Singapore, as well as Coldplay and STB’s social media platforms as of 14 February 2025. Interactions are defined as the sum of the Likes, Comments, and Shares for the video itself, as well as promotional content relating to the video.