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National Productivity Council Launches We Are InDIYpendent Campaign

8 November 2015

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​NATIONAL PRODUCTIVITY COUNCIL LAUNCHES WE ARE INDIYPENDENT CAMPAIGN

Campaign celebrates the advantages of using self-service facilities and encourages businesses to adopt self-service models more aggressively

           To spur more companies in adopting innovative technologies to improve their operational efficiencies and service quality, the National Productivity Council is launching a consumer marketing campaign – We Are InDIYpendent - to galvanise more Singaporeans to take the leap to use self-service facilities.

2         Held earlier today at NTUC FairPrice at nex, Minister for Manpower, Mr Lim Swee Say and Parliamentary Secretary for Trade and Industry, Ms Low Yen Ling teamed up with celebrities Michelle Chong and Suhami Yusof in a self-service challenge which pitted them against each other to get as many shoppers as possible to use the self-checkouts.​

Please click here for the press release: Media Release - NPC Launches We Are InDIYpendent campaign (final).pdf

Please click here for the accompanying annexes: Annex A_NPC launches We Are InDIYpendent campaign.pdf Annex B_NPC launches We Are InDIYpendent campaign.pdf Annex C_NPC launches We Are InDIYpendent campaign.pdf Annex D_NPC launches We Are InDIYpendent campaign.pdf

National Productivity Council 
8 November 2015​

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